The Journey 

eMerge Americas, Miami-Florida, May/2016


Emerge Americas is the largest B2B tech event of the Americas. With innovation at the heart of what they do, they felt that the Musica Biotronica concept would be a unique way to do the aftermovie for the event. Naturally, I jumped at the opportunity!

What I loved most about this video-song is how it brought a personal touch to such a huge event. It’s amazing how music can break down barriers. It’s surprising how a very formal or important speaker can suddenly let their hair down and express themselves through music.

From skateboarding legend Tony Hawk, to one of the most well known figures in Miami Manuel “Manny” Medina, the video song brings people together. From Mike Butcher, Bibop Gresta, the team of eMerge Americas, the attendees to sponsors, the video shares people’s different perspectives of the event.

And best of all, as you can see from all the smiles in the video, everyone had a great time!


There were two key messages for the video. The first came from Emerge Americas’ tagline “Enjoy Your Journey”. With a diverse range of people coming to the event from many places, I wanted to know what journey meant to them, so I made that the focus of my questions.

And secondly… technology. With everyone talking tech, I decided to focus more on the human side, asking people about their first experiences with technology.


As Miami is the American capital of latin music, I composed a song that tapped into those latin roots. With a kind of reggaeton rhythm and Brazilian feeling melody, I think we got the Latam feeling the situation asked for.

A huge thanks to the awesome attendees who helped me bring it to life!

Hope you enjoy the video.

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