Liberty Anthem

Liberty Insurances, Madrid-Bilbao-Barcelona-Spain, March/2017

Overview

Liberty Seguros is an international subsidiary of Liberty Mutual Group, a Boston based insurance company. In 2017 they won the "Best Work to Place" competition in Spain, being the company with the biggest number of votes from its workers in the main category.

Concept

To celebrate the prize they decided to create a surprise party for their workers during a normal work day and Ain TheMachine was engaged to compose a song with all the workers from the 3 different cities where they have their offices, Madrid, Barcelona and Bilbao.

Music

The idea with the music was to have literally the workers making part of the song construction. So what we did was to create harmonies and bassline so they could sing, plus an uplifting melody as the chorus. 

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